Bird collisions with glass surfaces kill millions of birds annually in urban and rural settings. Large windows and glazed doors are a major cause. This campaign highlights practical, non-binding measures for manufacturers, architects, and municipalities to explore bird-safe design solutions.

Glass structures pose a preventable risk to bird populations. Simple design choices—such as visible patterns, coatings, or alternative glazing—can significantly reduce strikes. Industry and civic stakeholders can address this issue through voluntary, bird-friendly building practices.